About Route 12 Harley-Davidson®
At Route 12 Harley-Davidson®, we live and breathe the freedom of the open road, and we’re here to help you experience it, too. Located in Sturgis, Michigan, and proudly serving riders from Kalamazoo, Battle Creek, and beyond, we’ve spent the past three years building a strong reputation as your local, family-owned Harley-Davidson® motorcycle dealership. With a welcoming, small-town feel and a large inventory of motorcycles, we’re committed to turning first-time visitors into lifelong Route 12 Riders!
New & Used Harley-Davidson® Motorcycles for Sale
Whether you're looking for your first bike or your next upgrade, Route 12 Harley-Davidson® offers an impressive selection of new and pre-owned Harley-Davidson® motorcycles. From the latest touring models to head-turning cruisers, our showroom is stocked with something for every kind of rider. Our team takes the time to get to know you and what you're looking for, so we can match you with the perfect bike for your lifestyle and riding goals.
Trade-In, Financing, Parts & Service
We offer a complete dealership experience, from trade-ins and financing to parts and maintenance service.
Our finance experts work with various reputable lenders to offer flexible options that fit your budget, whether you're buying new or used. We can help you choose one of our standard financing plans or create a customized option for you.
We at Route 12 Harley-Davidson® offer impressive trade-in deals to help you upgrade your current ride to the latest model. We'll provide you with a fair value and make the process quick and simple.
Our well-stocked parts department carries genuine Harley-Davidson® OEM parts and accessories. Visit us to peruse our latest selection of premium bike parts and components, and let us help you find the perfect items for your motorcycle. If we don’t have the product in stock, we will order it quickly through our official Harley-Davidson® online store.
Need service or customization? Our experienced, factory-trained technicians are here for everything from routine maintenance to major repairs and custom builds. Whatever you need to keep your bike running strong, we’ve got you covered.
Rooted in the Community
We’re proud to be more than just a dealership—we’re part of the Sturgis community. Route 12 Harley-Davidson® is active in the local Chamber of Commerce and hosts our popular Bike Night during the Sturgis event. We also sponsor benefit rides and local charity events throughout the year, giving back to the riders and communities that support us.
Contact Us
Ready to join the Route 12 Riders family? Stop by our dealership in Sturgis, MI, or call us at (269) 651-3424 to learn more about our products and services. Experience our friendly service, wide selection, and the passion that sets Route 12 Harley-Davidson® apart. Let’s ride together!